Only hours after the Heartland Institute, a Chicago-based rightwing thinktank notorious for promoting climate scepticism, has pulled what it called a "provocative billboard", it has started a new campaign, this time aimed at a new scientific target - gravity. Just like the previous campaign, which lasted just 24h and that "was always intended to be only an experiment", the new billboard is also starring Ted Kaczynski, the Unabomber whose manifesto expressed his belief in gravity.



"We believe that - just like Global Warming - 'gravity' is a hoax perpetrated upon the American people by scientists and the liberal media" a spoeksperson for the foundation said. "The scientists are defrauding the tax payer to the order of billions of dollars which they then deposit it in secret Swiss bank accounts, pretending to do 'research' on projects like the Lagre Hadron Collider near Geneva." According to the foundation's spokesperson, future billboards will feature other "murderers and madmen" because they often "either threatened to use gravity or misused the force best described by intelligent falling". One such person featured on future billboards may be Osama bin Laden has he blamed the collapse of the World Trade Center towers after the attacks on 9/11 on gravity, rather than the deliberate destruction by the CIA/Mossad. "The point is that believing in 'gravity' is not 'mainstream,' smart, or sophisticated." the spokesperson emphasized, "In fact, it is just the opposite of those things. Still believing in gravity – after all the scientific discoveries and revelations that point against this theory – is more than a little nutty. In fact, some really crazy people use it to justify immoral and frightening behavior."

The spokesperson concluded: "The people who still believe in gravity are mostly on the radical fringe of society. This is why the most prominent advocates of gravity aren't scientists. They are murderers, tyrants, and madmen."